FLORA SUPPLEMENTS BRAND DESIGN

Creating a brand identity that empower's women's wellness.

Creating a brand identity for Flora involved a comprehensive approach to ensure that the brand resonates with its target audience of health-conscious women seeking quality supplements.

The process began with defining Flora’s core values: empowerment, wellness, and natural health. This guided the development of the brand’s elements from the packaging, to the web design.

BRAND IDENTITY

LOGO

A modern, elegant design featuring a stylized floral motif to symbolize natural wellness.

COLOR PALETTE

Bold, pink tones to convey energy, vitality, and youth.

TYPOGRAPHY

Clean, easy-to-read fonts that project professionalism and trustworthiness.

DESIGN ELEMENTS

Incorporation of botanical imagery to reinforce the brand’s connection to nature and holistic health.

PACKAGING

Sleek, attractive designs that highlight the product benefits and natural ingredients, ensuring shelf appeal and brand consistency.

PACKAGING

Flora’s packaging is a true reflection of our brand’s essence—inviting, healthful, and straightforward. Each product is carefully packaged to ensure both aesthetic appeal and practicality.

Multivitamins: Housed in bottles with a soft pastel label, our multivitamins packaging emphasizes quality. The design is clear, with all essential information easily accessible.

Protein Powder: Packaged in clear, resealable container, Flora’s protein powder stands out with its vibrant colors and clear labeling. The packaging is designed to maintain freshness while being easy to use.

Probiotic Gummies: Our probiotic gummies come in resealable pouches. The playful yet sophisticated design appeals to women looking for both effectiveness and style in their health supplements.

MARKETING MATERIALS

SALES SHEET

Flora’s sales sheet provides a comprehensive overview of the product line, key benefits, and special promotions. It is designed to be visually appealing and easy to read, with bold type and concise, persuasive copy.

PRINT AD

Flora’s print advertisements are designed to capture attention and convey our core message of women’s wellness in a visually appealing way.

DIGITAL

WEBSITE

The Flora website is the heart of the brand's digital presence, designed to provide an intuitive and enjoyable shopping experience.

A welcoming layout with clear navigation, best selling products and latest social media posts are prominently displayed.

SOCIAL MEDIA

Our social media strategy focuses on engaging content that captures the attention of our audience.

1. A fun field of flowers with the caption, “Be a wild flower flora. Our probiotic gummies keep you moving wild & free. #lovemyflora”

2. A woman reaching for a cocktail glass with the multivitamin bottle inside with the caption, “This isn’t your mother’s multivitamin. #lovemyflora”

REFLECTION

Flora’s brand identity showcases dedication to empowering women’s wellness through thoughtful design and effective communication. From the approachable packaging to engaging social media content, every element reflects the brand’s commitment to quality and customer satisfaction.

Overall, the brand is designed to communicate trust, quality, and a commitment to women's wellness, creating a strong and memorable presence in the health supplement market.