WRIGHTONE MEDIA GROUP REBRAND
Revitalizing the brand's presence to showcase expanded services.
WrightOne Media Group, a leading media and marketing agency, sought a website revamp as part of its rebrand to align with its expanded services and focus on human connection, trust, and loyalty.
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The design brief centered on creating a modern, cohesive digital presence that highlights their expertise in strategy, experiential marketing, and content creation.
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The goal was to enhance engagement, build stronger client relationships, and showcase WrightOne's value as a trusted partner.
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ROLES
I assumed the following roles while designing this project.
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Digital Lead
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User Experience Designer (UX)
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Interaction Designer (IxD)
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User Interface Designer (UI)
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Visual Designer
DELIVERABLES
High-fidelity prototypes.
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UX/UI Design:
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Competitive analysis
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Stakeholder Interviews
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User surveys and one-on-one interviews
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Personas
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User journey maps
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Site map
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Low-fidelity wireframes
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High-fidelity mockups and prototypes
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Usability tests and findings
PROJECT SPECIFICATIONS
Duration: 6 weeks
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Tools:
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Photoshop
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Illustrator
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Figma
OVERVIEW
CHALLENGE
The existing -and nonexistent- deliverables across digital, print, and social channels did not reflect WrightOne’s evolved brand or expanded service offerings, which limited its appeal to prospective clients. The inconsistent representation of WOMG across platforms failed to align with their goal of showcasing their expertise and professional track record.
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Additionally, WOMG’s primary method of acquiring new clients—word of mouth—was leaving a significant amount of potential profit untapped.
INSIGHT
The marketing presence is often a prospective client’s first interaction with a company, making it crucial to create a strong, lasting impression.
A cohesive rebrand across all platforms would effectively showcase WOMG’s professionalism and diverse expertise, while clearly communicating their mission to foster human connection and build loyalty.
PROPOSED SOLUTION
The revitalization would not only enhance their online presence but also strengthen their position as a trusted partner in the media and marketing industry.
By focusing on human connection, trust, and loyalty, we helped WrightOne better communicate its value, attract new clients, and deepen relationships with existing ones.
RESEARCH
Market research was performed to gather insights on industry trends, Competitive analysis helped identify gaps and opportunities for differentiation.
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FINDINGS
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The current WOMG website is a one-page design without labeled headers/hierarchy or navigation to help segment and guide users to their most relevant next action.
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Competitors had a well-informed and content driven website with brand presence across all social media platforms.
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WOMG was lacking that overall brand presence including a well structured website that competitors were exhibiting.
STAKEHOLDER KICKOFF
Interviews with WOMG’s leadership team were conducted to understand their vision, goals, and pain points.
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From that interview I identified key areas where the current branding fell short and where opportunities for growth lay.
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ATTENDEES
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Ramona Wright, Founder & CEO
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Allyssa Reyes, Content & Development Coordinator
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Hadiya Williams-Cain, Project Manager
INSIGHTS
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This phase revealed the need for a unified brand voice that showcases WOMG’s expertise across strategy, experiential, and content services while emphasizing their human-centric mission.
DESIGNING A JOURNEY MAP THROUGH USER PERSONA
I developed a user persona and customer journey map to ensure the revamped website would bring in new lead generation and resolve pain points.
PERSONA
Lisa, 35, Marketing Director at a mid-sized tech company.
FINDINGS
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Creating consistent visuals across all platforms can significantly improve client perception and trust.
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Showcasing expanded services can attract new clients and create a more of an engaging and memorable experience.
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Providing an easily accessible free consultation form can lead to quicker and more successful lead generation of new clients.
VISUALIZING A USER-CENTRIC PORTAL
For this concept, the goal was to provide a consultation form above the fold so it is easily accessible. The decision to keep the majority of the content on the main page was solidified after receiving feedback on the structure of the website and confirmed via competitive analysis.
EXECUTING THE VISION
This is the newly restructured website for WOMG which encapsulates the design elements of white space, contrast, and repetition.
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The top of the page displays the company’s tagline and a consultation form.
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The entire main page includes the segments; list of clients, testimonial, projects, services offered, and ‘Who We Are’.
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​The dropdown menu from the top of the page sends you directly to the respective area of the page.
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The Team page showcases the people behind the company, Which epitomizes the human connection the brand represents.
HOW USABILITY MIGHT BE IMPROVED
Issues to address during long-term development;
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Consider developing a thorough client portal involving a customized creative brief for onboarding clients.
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Create a portal with the ability to view ongoing projects to track progress, access resources, and strengthen their communication with WOMG.
REFLECTIONS
​The revitalized website for WrightOne Media Group successfully met the project’s key objectives by creating a cohesive, modern digital presence that reflects their expanded service offerings and deep commitment to human connection, trust, and loyalty.
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The final design features a streamlined user experience with intuitive navigation, interactive elements, and engaging content that clearly communicates WOMG’s expertise in strategy, experiential marketing, and content creation.
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By providing clear access to services, enhancing visibility, and making it easy for users to contact the company, it reinforces the overarching theme of building customer trust. It connects the user to the team, provides prime examples of their expertise, and epitomizes a well- structured and professional brand.